We’ve all met him. All he does is talk about himself, how great he is, how successful all of his endeavors are, and the never ending list of accolades he is all too willing to share. What do you do when you meet him at a party? You endure him until you can duck away. Then you sidle up to a real friend and say “Jeez, did you meet “That Guy”?!”.
All too often new comers to the Social Media space fall into the trap of being “That Guy”. How can you avoid this pitfall when planning the Social Media strategy for your manufacturing business? Here are some starters:
It’s Not All About You:
Social Media should be about making a connection with a potential user or customer. It should feel like an easy conversation at a backyard BBQ, not screaming from a megaphone on the corner. Of course you want to provide information about your place in the supply chain and how you can help with a need, but there are ways to do this in the context of a conversation. You wouldn’t just blurt out facts if you were talking to someone in person, right? Think about how you might start a conversation and ignite genuine interest from the other party. It is no different on Social Media channels.
Stick With What You Know:
Be an authority on your area of knowledge. Don’t pretend to be something you are not. Providing guidance on content and answers on your specific niche positions you as a thought leader in the space. The more people you can help, the more others will look to you for answers.
Share Other People’s Stuff:
If you read something interesting that another person wrote, share it with the world the same way you would recommend a good book to a friend. A good ratio is 70% external content and 30% of your own. Everyone likes to know that their efforts were appreciated and their work is valuable. Sharing content from resources outside of your business shows that you are truly interested in everything going on in your area of expertise.
Relax. Have a conversation. Social Media is all about relationship building. Thank people for help. Ask questions. In short, be human.
Social Media is a commitment between your brand, your customer base, and your future connections. You can’t post or respond only when you feel like it. This leaves your interested following confused about reliability. They need to be able to count on you for information and answers. There is no pause button.
So, how can Social Media be effective for manufacturing companies? Meet Bob, he’ll help explain:
Free White Paper
Boosting Your Business With A Strong Social Media Presence
The ideal community building strategy encompasses quality content as well as some legwork: research, account maintenance, and interaction/conversation.
It takes more effort than just "being there" - but it can pay off by strengthening your brand, establishing you as a thought leader, and ultimately, bolstering your business.
In this guide you will learn:
The importance of building your community
Impact on the industrial buying cycle
4 step process to growing your Social Media footprint