Free eBook
Persona Targeting for Manufacturing Companies


Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Learn more about the top three individuals that influence the industrial buying process. This includes detailed information on their:

  • Job Focus

  • Buying Behavior

  • Job Function

  • Background & Personality

  • And more...

You have a 0.8% chance of getting a $1,000,000 contract from a first-time buyer.

In an effort to bring transparency to what buyers really look at when vetting suppliers, we surveyed 121 industrial buyers. Download the full survey results.

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