How many different systems do you use to deploy and track your SEO, social media, blogging, email, and content creation efforts?
It’s at least 5. More than likely it is closer to 10.
When you are asked to determine the ROI of specific campaigns, you are cast headlong into the underworld of raw data in an attempt to cobble together the efforts across all of these platforms. You are forced to start all presentations with caveats about the accuracy of the information while your boss looks on with a furrowed brow.
Anyone that has tried to paint a true and clear picture of a single campaign knows the struggles with identifying returning potential leads and multiple different interactions from a single user.
What if there was a way to do all of this and more in one platform?
You’re in luck because that magical software exists! It is referred to as marketing automation software and allows you to get the most out of your efforts as a marketer.
As part of the RPM program we utilize the HubSpot Marketing Automation software for all of our manufacturing and industrial customers.
In this tool we can track all SEO, social media, blogging, email, and content creation efforts in one spot, and combine them into campaigns automatically for easy reporting. We can also track user activity at an individual level to deliver the content that is most interesting to that specific person.
The automation portion triggers appropriate email tracks to continue nurturing these prospects and leads to keep them interested and moving towards a discussion with the sales team. No stumbling in front of the boss for us! Pretty cool, right?
Want to try it yourself and unleash the productivity beast inside you?
No problem! We’ve got you covered. As a HubSpot Diamond Partner, we are happy to offer you a free 30 day trial.