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Frequently Asked Questions

Have you taken a spin on our site and you still have questions? No problem — we've got answers.

General

How much do your marketing services cost?

Because we offer our services a la carte and/or at a packaged rate, we don’t have a set price. It’s difficult to provide a ballpark number until we have a full understanding of your company’s current state and growth goals, so we recommend contacting us directly to get a quote.

What a la carte services do you offer?

SEO, PPC, social media, website design and development to name a few. You can view more offers and read about our strategy here.

Who are your typical customers?

OEMs, custom manufacturers and/or distributors looking to:

  • Grow revenue
  • Increase the average order
  • Improve lead quality
  • Sell more of a specific offering
  • Penetrate new markets
  • Limit reliance on a single client
  • Make marketing magic happen

What’s the standard process of check-ins and reporting for a program?

This is completely dependent upon the marketing package you’re signed up for — some social media and SEO clients have monthly check-ins whereas other clients who have larger marketing packages prefer to have the more hands-on weekly catch up. We tailor our programs to fit your business.

How quickly can I see marketing ROI?

HubSpot, the marketing automation software we partner with, allows you to see data on every piece of your marketing from the moment it’s linked to your website.

SEO

How does SEO work?

Search engine optimization is a tactic used to make your website pages more accessible to search engines such as Google, Bing and Yahoo. In theory, this is a simple process — put high quality, straightforward content on your website and you’ll get recognized, right? Not completely accurate. Many factors, such as keywords, backlinks and page rankings are culminated into your website appearing on Page 1 of Google. We have a free e-book on understanding SEO from the experts if you’re interested in learning more.

Google constantly makes updates to its algorithm. How does my SEO program stay on top of that?

You might have heard words such as Penguin, Hummingbird and Mobilegeddon inducing panic and uncertainty in the past few years, but our SEO experts didn’t break a sweat. Our team uses research, tools and real-time testing to ensure our customers are covered and ready to be found. More on our SEO strategy here.

Social Media

I don’t think my prospects are on social media. Why should I invest in it?

It’s not just for your kids, nieces and nephews. Millions of users are using professional (and personal) networks to increase brand exposure, become an industry thought leader, appeal to a younger market and keep connecting with current customers. Social media is a key part of a strong content marketing strategy, so don’t sell it short.

How does social media impact SEO?

Simply creating a company profile with your website URL included is a great step in the right direction. The more backlinks your company gets across the web the better, and you get bonus points when it’s paired with relevant content. We’ve been doing social media for manufacturing companies for years — and we’d be happy to walk you through our process.

Email Marketing

Do you have lists we can use?

No. Generally, buying lists is a bad (and very expensive) tactic — plus, the CAN-SPAM Act strongly suggests this is a no-no. The absolute best way to have successful email marketing is to build up your existing lists (customers, prospects, etc.) through a targeted email marketing program.

Marketing Automation

Why is HubSpot the right choice?

We’re just going to spit this out: HubSpot is awesome. Prior to forming a partnership with the Boston-based company, we found our customers were tracking social reach, website analytics and email marketing all in different places. HubSpot is our preferred tool to tie it all together. Feel free to get an inside look at the platform with a free 30-day trial.

What’s the difference between marketing automation and a customer relationship management system?

While HubSpot offers both types of systems (and they play very well together), there’s a slight difference between the two. Marketing automation allows you to implement all of your marketing and track the results, but a CRM focuses on the sales side.

Got more questions? Let's talk.

You have a 0.8% chance of getting a $1,000,000 contract from a first-time buyer.

In an effort to bring transparency to what buyers really look at when vetting suppliers, we surveyed 121 industrial buyers. Download the full survey results.




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