An Introduction to Inbound Marketing


Has anyone at your organization ever asked you what "inbound marketing" means? Have you ever asked anyone that same question?

Even though the term "inbound marketing" has been around for nearly a decade, there's still some confusion about what it is, and how it differs from other digital-marketing tactics.

Use this guide to teach yourself or anyone else at your organization the true impact of "inbound marketing" to attract leads and customers online.

In this introductory guide you will learn:

  • What is Inbound Marketing and why it's the best approach to marketing that reaches today's consumer
  • The philosophy behind inbound marketing and why it can help where traditional approaches fall short
  • The methodology and steps to implement a successful inbound marketing campaign

You have a 0.8% chance of getting a $1,000,000 contract from a first-time buyer.

In an effort to bring transparency to what buyers really look at when vetting suppliers, we surveyed 121 industrial buyers. Download the full survey results.

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