10 Common PPC Mistakes That Can Derail Success
To get the best possible return out of your PPC campaigns, you are required to make hundreds or even thousands of smart, well-informed decisions along the way. With that many choices available, the risk of making one wrong move increases tenfold with each stage.
In this 10 step guide of what to avoid, you will learn:
The wrong way to build out keywords in your PPC campaigns
The pitfalls of relying on a budget limit as the primary means of managing spend
Why ignoring conversion tracking can ruin your campaign