RPM Blog

4 Tech Trends That Are Reshaping Inbound Marketing

Posted by Helen Carey on August 17, 2017

A multifaceted approach focused on attracting customers through the dissemination of helpful, relevant content and thoughtful interaction, inbound marketing allows potential customers to find you through various channels, including blogs, social media, and search engines. While traditional outbound marketing aims to push products, inbound marketing allows potential clients to become aware of a company organically.

marketing-technology-changesBut technological innovations and general shifts in the B2B landscape are drastically changing the way inbound marketing campaigns are structured and implemented. Chances are, you’re no longer reading emails on a Blackberry or browsing the internet using a dial-up connection; with today’s technology, content can be accessed in countless ways, whether in the office or on the go.

Below are four major technology trends shaping the face of inbound marketing today and what they mean for your company’s marketing campaigns.

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Topics: Marketing Inbound Technology

5 Steps for Successful Industrial Marketing

Posted by The RPM Team on August 10, 2017

Inbound marketing is the art of driving customers to your business’ products and services through a coordinated strategy of design, content, social media, and SEO tactics. Seems like something that would be more suited toward consumer goods and B2C rather than manufacturing and industrial companies, right? Wrong. 

In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.

Think about all the spec sheets, research, data, and product catalogs you have just lying around on a desk or in a drawer somewhere. These materials can be converted into valuable marketing tools to help drive your business forward — these materials just need to be set up the right way. 

We’re here to lay out some steps to turn the resources you already have into powerful tools for lead generation.

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Topics: Marketing

The Cure For Ineffective Industrial Marketing

Posted by Jay Scheer on August 2, 2017

According to Hubspot, just 67% of companies in North America believe that their marketing strategy is effective. Even worse, 61% of marketing professionals — the very people responsible for implementing and executing these strategies agree. 

So if your current marketing strategy isn’t helping you reach your business goals, you’re clearly not alone.

The good news is that there is a cure for ineffective marketing — it’s called inbound. Organizations that adopt inbound marketing are 30% more likely to feel that their marketing strategy is effective.

Let’s take a look at how – and why – it works.

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Topics: Marketing Inbound

4 Steps To Get Started With Social Selling

Posted by Jay Scheer on July 26, 2017

Looking to generate leads and connect with more customers? Of course you are!

All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media.

If you don't have any social media profiles, or if you're just using them to share updates about the company softball team, then it's time to get started with social selling.

At Thomas Marketing Services, we've helped hundreds of companies just like yours turn social profiles into sales generators. Based on our experience, here are some first steps that can put you on the path to social success:

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Topics: Marketing Sales Social Media

7 Social Media Mistakes Industrial Companies Need To Avoid

Posted by Jay Scheer on July 19, 2017

When done right, maintaining an active social media presence can have a significant impact on your business, helping to increase web trafficestablish stronger relationships with customers, and, perhaps most importantly, increase revenue. Social media should therefore be a pivotal part of your inbound marketing strategy.

Unfortunately, when not done right, social media can still make an impact on your business — but not in a good way. One social snafu can cost you customers and do serious damage to your brand’s reputation, as you’ll see in the examples below.

Avoid these setbacks by steering clear of these seven common social media mistakes: 

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Topics: Marketing Sales Social Media

6 Tips For Social Selling: How To Convert Connections Into Customers

Posted by Andrew Tobia on July 14, 2017

Facebook? Check. Twitter? Check. LinkedIn? Check.

If you’ve already put in the work of building out profiles on these major platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.

Below, we’ve outlined six easy, efficient ways to enhance your social media marketing strategy and successfully turn your connections into customers.

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Topics: Marketing Sales Social Media

Facebook vs. LinkedIn vs. Twitter: How Can Industrial Companies Get the Most Out of Social Media

Posted by Andrew Tobia on July 6, 2017

Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.

Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.

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Topics: Marketing Social Media

What Makes A Great Web Page?

Posted by Andrew Tobia on June 30, 2017

Web pages are among the most important types of content in your inbound marketing arsenal. They serve as your company’s introduction to potential clients.

Making a good impression right out of the gate is key — you never get a second chance to make one, as my mother says — which is why I’m always surprised by the sheer volume of poorly put together web pages I come across in the industrial sector. 

To help give your web copy a bit of direction, here’s a breakdown of the main elements every page should have.

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Topics: Content Marketing Website Updates

Web Design Methodologies: GDD vs. CRO

Posted by Nina Bayatti on June 23, 2017

Although the terms are often used interchangeably, Growth-Driven Design (GDD) and Conversion Rate Optimization (CRO) are two distinct methods.

While both involve A/B testing, CRO is essentially a tool under the GDD umbrella.

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Topics: Marketing Design

5 Important Marketing Tactics To Fine Tune This Summer

Posted by Shelagh Dolan on June 16, 2017

Traditionally, activity slows way down in the industrial manufacturing sphere during the summer months; owners take time off to see their families and enjoy the nice weather, employees make use of vacation days, and plants shut down for weeks or even months at a time to complete scheduled maintenance and repairs. 

While it can be tempting to follow suit and kick back, industrial marketers should take advantage of this downtime. Use it as an opportunity to fine tune your marketing strategy and lead conversion tools in order to put your company in the best position to succeed when activity picks up in the fall.

Not sure where to begin? Here are five marketing tactics you can focus on improving this summer.

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Topics: Marketing Email Marketing

You have a 0.8% chance of getting a $1,000,000 contract from a first-time buyer.

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