It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.
As a key driver of new business, your website is the centerpiece of your digital marketing efforts.
It’s where many people will hear about your company for the first time, where you will build industry credibility and thought leadership, and where you will capture new leads. It’s therefore critical that your pages are optimized for conversions.
Even in the manufacturing industry, where some companies are still playing digital marketing catch up, having a website is not enough; it’s equally important to ensure you’re staying up to date on crucial best practices.